Clarity in Strategy, Power in Execution

Aleta means "Truth". Our team takes that to heart, with an uncompromising commitment to clarity, innovation, and actionability. Partner with us for strategy and execution that delivers step-change results in a flexible engagement model.

A striking glass sculpture shaped like an arrow pointing upwards, set against a moody sky with dynamic cloud formations, symbolizing direction, growth, or progress.by Bernd 📷 Dittrich

Our mission and background

Founded by seasoned strategy consultants who combine McKinsey and Bain backgrounds with deep operating experience, Aleta Partners was born out of a vision to bridge the gap between big-firm expertise and the agile, tailored approach that businesses need.

We recognized that in today's rapidly evolving business and tech landscape, companies need more than off-the-shelf solutions – they need precision strategies that drive exceptional results.

Our team's diverse background spans a wide array of industries, from Enterprise Software and Fintech to Healthcare and CPG. This cross-sector expertise allows us to bring fresh perspectives and innovative solutions to every challenge we tackle.

The Aleta Team

Our team combines the best of consulting and operating expertise to bring you results grounded in a strategic worldview, an analytical mindset and deep practical experience.

Founding Partner

Alina Kotova

Alina has 15+ years of experience across consulting and operating roles. She served F500 clients on growth and corporate strategy topics as a consultant at McKinsey and led several fast-growing AI-based product teams. She holds an MBA from the University of Chicago.

Founding Partner

Sarah Press

Sarah started her career in Bain and has 15+ years of experience as a consultant and GTM leader, specializing in growth strategy and innovation, including as GM at Allstate Identity Protection. She holds an MBA from the University of Chicago.

We are looking for associate consultants and implementation partners!

Reach out to see if we are a good mutual fit.